Milan, May 10, 2011 Bliss strengthens its presence on the Chinese market with a new opening in Shanghai inside the International Finance Centre (IFC), the most prestigious mall of Pudong, the business district of Shanghai, the heart of town shopping which includes all the main brands of international luxury.
The space is added to another Bliss shop in Shanghai at Gateway Mall, opened up in May 2010 and to those recently inaugurated in Qingdao and Harbin.
The new boutique is the first to use the new international logo which, by the introduction of original graphical elements, would like to emphasize and enhance the concept of the Italian excellence in fashion and design.
The restyling of the logo places the accent on the Italian spirit. In fact the new graphical elements are the introduction of the writing Milano to expressly point out the reference to the capital of Italian fashion and design and the insertion of the colors of the national flag making the Italian connotation immediately clear.
全新的LOGO着重体现了源于意大利的理念，其中的 Milano 字样简单明了地表达了bliss品牌来自意大利时尚之都--米兰，加上绿、白、红色组合而成的意大利国旗的含义更是不言而喻。
The strategic choice aims at expressly communicating abroad the Italian spirit of the trademark in the international context in which its collections are proposed.
Bliss is a young, transversal, dynamic and modern brand which perfectly embraces the characteristics of a market in constant growth and evolution like the Chinese one. The opening of this new boutique represents a further step in the expansion strategy already taken on by Bliss in China.
For further informations:
Pr Press Office Bliss Licensing
Phone: + 9 02.